B Corp Simplified And Fast-Tracked

B Corp is just better business

“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders – it has an equal responsibility to the community and to the planet.”

Rose Marcario
Former CEO Patagonia

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What exactly is a B Corp?

Certified B Corps are a new form of business that seeks to balance purpose and profit. This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment.

B Corps are leaders of a global movement of business as a force for good.

To get Certified, they meet the highest independently verified levels of transparency and accountability around their social and environmental performance.

It’s achieved by measuring the positive contribution that your organisation makes through the BIA or B Impact Assessment. It reviews your business against the 5 pillars of:

Governance
Workers
Community
Environment
Customer Model

The assessment is a self-assessment and is completely free to take. You only pay to have your certification verified by a B Lab Standards Assessor, however, you will need to do that to get the certification

Fundamentally, it’s a measure of the good that your business creates from its operations and business model. The Certification tool is a formula for helping you maximise the good that you can create in and through your organisation.

Why B though? Shouldn’t we be an A Corp? Well, the B stands for Benefit. So beyond just benefitting your shareholders, what other benefit does your organisation have?

Why would I want to certify my business?

1

People want to work for, buy from, and invest in businesses they believe in and B Corp Certification is the most powerful way to build credibility, trust, and value for your business amongst all stakeholders.

2

Walk the walk, don’t just talk the talk. “Purpose Washing” and “Green Washing” are both rife in the market, but customers and employees are increasingly better at recognising “Purpose Lite”. B Corp and a genuine purpose will see you gaining raving fans as a customer base.

3

Get purpose at work in your organisation and see an increase in team performance, team engagement, as well as attract and retain the best talent.

4

Join a community of over 6,500 businesses around the world that are aiming to make the world a better place. Benchmark your business against local, regional and global peers.

5

Not only is this the ‘right thing’ to do, but it also makes economic sense as well. Research shows that being a B Corp can add to your bottom line and profitability. Genuine triple bottom line is the future for all business.

6

And as a bonus, you get to sleep well at night knowing you’ve done the right thing! #priceless.

FREE RESOURCES

Get a FREE copy of our e-book “To B Or Not To B” to help you understand the what, why and how of B Corp Certification and it’s the thing for you.

We also have some other great resources for you, your team and your organisation.

FREE RESOURCES

B LIKE JEUNEORA

Would you like to know how we roll when it comes to our clients and what we can do for epic humans and businesses like you?

Check out the case study showing how we helped fast growing global brand Jeuneora get certified.

CLIENT STORY

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Are you ready to have a conversation about how we can work together, or to discuss your epic ideas and to grow more good in the world?

It’s as easy as picking up the phone, or booking a call online with us today.

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About Grow Good

Based in Christchurch, New Zealand, I am a world-recognised B Corp Consultant and Coach on a mission to help companies from around the world simplify and fast-track their B Corp Certification. I work with companies throughout New Zealand, Australia, the UK and the USA. New Zealand’s first B Corp Consultant trained by B Lab to date I have helped Certify 1/3 of the B Corps in NZ.

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P.O Box 37366
Halswell
Christchurch 8245

Phone: + 64 21 288 2363
Email: tim@growgood.co